15:00 - 15:30

Presented by Shawn Wong, GfK

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Tech gadgets are much sought after and will continue to be in demand due to innovative features and advanced technology. With consumers embracing ‘mobility’ and ‘connectivity’ as a way of life, what opportunities do gadgets present in today’s digital age? In this session, GfK will share key trends within the mobile sector, highlighting how smartphones and gadgets like wearables and mobile headsets are performing in Asia’s retail environment.

17:00 - 17:30

Presented by Lidia Kichkildeeva, Regional Manager, GfK

The demand for computing devices seem to have slowed down even in Asia due to trade tensions, economical and political uncertainty, and increased product penetration. Offering new form factors with high performance configurations is one way to go, to increase interest. However, as majority of the market is still driven by consumers’ basic necessities, it is essential to balance product and channel strategy to stay relevant in a sophisticated channel environment. Polarization is a common trend for developing markets, but is it applicable to Asia?

8:00 - 9:00

Go East - Asia is leading new tech adoption

Presented by Alexander Dehmel, Senior Manager, GfK Asia

11:10 - 11:40

Presented by Jake Shepherd, GfK

Retail in APAC is one the most dynamic markets globally. The constant change and need to keep up with challenging shopper demands makes it one f the most innovative industries and it is evolving quickly. 

We will look at what shoppers want from retail and how retailers need to adapt to deliver constantly shifting expectations.

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11:50 - 12:20

Presented by Stefan Lampinen, Managing Director, GAMEADVISOR

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15:50 - 16:20

Presented by Anthony Frot, Country Manager Singapore, CONTEXT 

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