Pascal Bollon, Market Insights Director, GfK Asia

Pascal has in-depth channel expertise in the technical consumer goods industry. With more than 20 years of experience across global and regional roles at GfK, Pascal was instrumental in driving the GfK business in IT, Africa, India, and pioneered the Point of Sales (POS) panel in APAC. With his holistic expertise, Pascal heads the Market Insights team at GfK in Asia Pacific, and enables clients in Asia to stay relevant and competitive.


Game Advisor Ltd

Stefan Lampinen, Managing Director, Game Advisor Ltd


Managing Director at Game Advisor Ltd, previously general management in European and worldwide roles, at Electronic Arts, Nokia, Microsoft and Warner Bros. After rising to the role of Vice President at EA, Stefan was headhunted by Nokia in 2003 to be part of the Global Games Leadership. In 2005 he was hired by Microsoft to launch Xbox 360 in Europe and later spearheaded their Consumer Entertainment entry into the Emerging Markets. Advisory Board at Minecraft 2011. Joined Warner Bros 2012 with the key task to develop the Film/TV Digital Strategy for the Nordic Region. Now at Game Advisor Ltd, key focus is customised advisory with a speciality on new platforms and Virtual Reality.


Shawn Wong, Regional Manager, GfK


With 10 years of experience at GfK, Shawn is currently the regional Market Insights lead for Telecoms in Asia Pacific. Based out of the regional office in Singapore, his scope of knowledge revolves around Tech industries including IT, Office Equipment and Telecommunications. In his current role, Shawn is the Market Insights product lead for Telecoms in Asia Pacific, and is supporting clients to understanding the trends happening in the region.




Jake Shepherd, APAC Director - Retail World, GfK


As the Head of Retail in Asia Pacific, Jake is in charge of all retailer relationships for GfK across Australia, India, South East Asia and North East Asia. Jake started working with retailers 14 years ago with Nielsen in Europe before moving to Malaysia to head up the Retail Industry Practice Group for Nielsen in 2012. He has many years of experience of providing insights to leading retailers and manufacturers and has been involved in many major projects within retailers to transform the way they use insight to drive their business. He is passionate about retailing and has spoken at many conferences on key topics as well as guesting at academic institutions including Oxford University as an expert.




Alexander Dehmel, Senior Manager, GfK Asia

Alexander has more than 15 years of market research expertise in Ad Hoc Consumer Research and Point-of-Sale Research. He joined GfK Germany in 2004 and has since served in various roles – most recently as Global Key Account Manager and Product Manager in Consumer Electronics. In 2018, Alexander moved to Singapore to GfK’s Regional Headquarters in Asia, where he oversees the Market Insights team in Southeast Asia and supports the teams in Asia Pacific to deliver global insights on Consumer Electronics, Digital Imaging, and Major and Small Domestic Appliances.





Lidia Kichkildeeva, Regional Manager, GfK

With more than 6 years of industry experience, Lidia focuses on the IT, Office and Telco consumer markets at GfK. Before moving to an APAC role, Lidia was responsible for Telco CIS markets, where she managed carriers and handset accounts. Lidia currently supports GfK’s regional and global accounts in the IT & Office categories and works closely with existing POS teams and new business teams to recommend suitable offline and e-commerce solutions to clients in the Technical Consumer Goods sector.







Frederic Cosny, Senior Consultant, Quadmark


Before joining Quadmark in 2004, Frederic spent more than ten years in product marketing for HP, working across all their consumer product categories. Starting in Asia Pacific, he moved on to the US and Europe where he was involved in business development and product marketing for HP’s Consumer PCs, focusing on retail.

Frederic has launched tens of products in retail and has developed an extensive understanding as to what makes IT products successful in this channel.

Now as the leader of Quadmark’s mobility and new media business, Frederic drives Quadmark’s innovation around mobility and develops new ways to improve employees’ productivity for our customers. Frederic helps our clients reinvent the way they support sales, marketing and HR functions, and has helped develop key mobility solutions, solving our clients’ challenges across the globe. 


Anthony Frot, Country Manager Singapore, CONTEXT


Anthony re-joined CONTEXT in 2016, and has been working in the ICT market research industry for the past 10 years. In line with CONTEXT’s efforts to expand its Asia channel sales database, his main responsibility is to manage and strengthen the CONTEXT data panel across the region. 


Anthony moved to Singapore 6 years ago and previously worked with Gartner to service global technology vendors based in APAC. He holds a Master degree from Paris-Sud university and is bilingual (French and English).

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