Presented by Lidia Kichkildeeva, Regional Manager, GfK
The demand for computing devices seem to have slowed down even in Asia due to trade tensions, economical and political uncertainty, and increased product penetration. Offering new form factors with high performance configurations is one way to go, to increase interest. However, as majority of the market is still driven by consumers’ basic necessities, it is essential to balance product and channel strategy to stay relevant in a sophisticated channel environment. Polarization is a common trend for developing markets, but is it applicable to Asia?